Business, Sales, Marketing, Advertising

Tron Jordheim
Home About Articles Contact
What sort of an executive are you?

No two businesses are exactly alike. Even businesses in the same sector with similar models are often quite different places. This also means that no two executives are exactly alike. You may be an executive in a small business with a flat corporate structure with very few employees. You may be in a large company with a corporate structure that your attorneys don’t even understand. You may be the executive who wears a suit and tie every day or the executive who comes to the office in shorts and sandals. Either way, you are responsible to lots of people. Oftentimes we like to think that there are lots of people who are responsible to the executive. This is true; however the responsibility flows both ways. If you make a major blunder, many people will suffer. If you hit a home run, many people will benefit.

Much is written about the leadership role of the executive. The executive as leader, teacher, coach, parent figure and general are just a few of the analogies used to talk about what it is like to be an executive. Let’s explore a few of these for a few minutes.

Much has been written about the qualities of executive leadership. We all want to be the leader who inspires the company to be innovative, to win customer loyalty and to create widening profit margins. Are you the kind of person who likes to lead? Are you the kind of person people will follow?

Those of us who love sports like the idea of being the head coach of a winning team. We see the executive as the person on the side lines calling the plays, making the substitutions, arguing with the referees and ultimately getting the ice water bucket dumped on our head.

Many times we feel like a parent who nurtures, nudges and harangues our direct reports to help them become independent, productive and well adjusted contributors to our company family. Some people respond very well to concern, tough love and guidance coming from their superiors at work. Other people who come from less than well adjusted families sometimes carry their dysfunctional tendencies into the workplace when they feel like their executives are trying to parent them. But as an executive, you have to take into account that people like to feel a part of a family. If you do not factor this in to your structures and practices, you will miss an important component of running your business.

The business executive as General is a potent analogy. There is power in the vision of the heroic general leading the troops across the field sending the enemy fleeing in every direction. In some practical senses, the general and the executive are in similar circumstances. There is a huge goal, a daunting challenge and many people and resources to direct. Although unlike the general, there are many times an executive does not need to engage the enemy. One can run a very successful enterprise without ever directly competing with others in your sector. I don’t believe any military school has ever taught the strategy of ignoring the enemy and carrying on without regard to any other troops in the field.

There are a few other analogies I like, too. The tribal chief, the sculptor and the dog trainer.

The tribal chief is a good analogy in my book because the tribal chief stands because of a mix of loyalties, earned respect, well-wielded power and mystical forces beyond our understanding. When someone is born into a tribe, they are raised to have a sense of allegiance to the tribe, its elders and its chief. As we bring new people into our organizations, we need to foster these feelings of loyalty. Selling our brand, our brand philosophy and our way of doing business all help new employees and established employees feel good about the loyalty they give the company. The company is the tribe. If you can establish rituals, routines and ways of doing things that are uniquely yours, you build the tribal feelings your company will need to thrive. Feeling a part of a company and feeling a part of a business tribe are two very different things.

No Tribal chief can maintain his or her position by loyalty alone. Earned respect is what enforces loyalty and deepens it. Respect is earned by making tough decision and then dealing with the consequences openly and honestly. It is earned by making good decisions…and a lot of them. It is earned by making bad decisions and then recognizing the error and adjusting quickly. It is earned by taking personal risks and not just risking everyone else. Respect is earned by doing the things others are unwilling to do or lack the courage to do.

Well wielded power is the ultimate respect builder. Knowing when to act and how much power to wield is the art of the science. If your tribal members feel that you use your power with a sense of fairness and justice, without being too tough or too weak, you build major amounts loyalty. This is the stuff legends are made of. Pick any business leader you want, whether the leader of a small company or a mammoth company and look at them as tribal leaders. Where did they lead the tribe well? Where did they fail the tribe?

When the chief can maintain loyalty, earn respect and wield power well, there becomes a mystical quality to their leadership. This is because few people have the ambition, the determination or the learning ability to master all of what it takes to lead a tribe well. Because so few can rise to the top, the tendency is to place a mystical quality to their leadership. When this is taken with a grain of salt or two, it can become a healthy admiration for the qualities of leadership. The tribal chief who does the job well finds new ways to protect the tribe from exterior threats and new ways to help the tribe prosper. It was a tribal chief who helped the first nomads plant crops and herd goats. This prosperity increases the perception of mystical powers.

The danger in this is when an executive takes himself or herself too seriously and actually believes he or she possesses some mystical powers. That’s when the whole thing unravels. This was about the time in the tribe, when the chief was killed, exiled or deposed. Or this was the time the chief pilfered all that belonged to the tribe, thinking it was his own personal booty.

© 2007 Tron Jordheim

So if you see yourself as the chief of your tribe, be aware that you need more than just a following to be a leader. You need some good organizational and management skills and a few good critics in the tribe to keep your head from swelling.

The sculptor analogy is a good one, because the sculptor takes raw materials and turns them into an object of beauty. The process of looking at a piece of stone and seeing how you can free a piece of art from that stone is a wonderful image. Seeing yourself as the one who takes a pile of clay and molds it into an object of form and function is very appealing. Or you might think of yourself as the sculptor who takes bits and pieces of this and that and welds and glues and bends and twists until a whole new entity takes form.

In many ways this is a correct analogy. The executive takes many components and many different people with many talents and forms from them a profit producing, self sustaining, organic structure. It is a piece of art that is never finished. As soon as one aspect is complete, another needs more work. The sculptor must know what needs some work today, what you need to plan on working on tomorrow and what might need revision next year.

How do you use your sculptor’s eye to see what can be made of the bits and pieces available to you? What pieces are missing that you need to go and acquire? Can you handle the frustration and excitement of seeing the whole take shape?

The executive as dog trainer is a fun analogy for me. I spent many years working with dogs and dog trainers. A lot can be learned by viewing your business as a dog training endeavor. Each dog has its own temperament and personality with its own drives, instincts and tendencies. In this respect it is just like your organization. Your organization has momentum at many different levels. These can be seen as the drives, instincts and tendencies of your business. A lot can be learned by turning your dog off the leash. What would your business do if you left it to its own devices for a while? How many of you would dare to be out of the office and out of cell phone and email contact for a whole week? For a month? What would your business do? This is a great way to see how your dog really acts. Once you know, then you can take appropriate steps.

It may be you think your business has a certain temperament or a certain set of drives and after leaving it alone and watching it for a while, you may find out it has a completely different personality than you originally thought. But that’s okay. Now you know how to approach it. Now you know how to motivate, correct and tailor the training exercises.

Does your dog like to work for a toy or for food? What sort of a compensation system do you have for your employees? Are you really motivating the behaviors that you should be motivating? Let’s look at training a dog to track a person’s trail. If you are putting food along the trail and your dog follows the trail to eat, you may end up with a dog who will not track in a real situation. If your dog follows the path because you leave a ball at the end for it to play with, you will likely get a dog who tracks intensely with a deep nose. Do your employees work only to get their paycheck at the end of the pay period? If so, you may get the basic paper pushing done, but how will you get any intensity or desire fired up for a new project? If your people work because they are driven to see the company and their departments succeed, you can make all kinds of things happen by setting new and challenging goals.

Yes, I realize you know some of these things already, but the whole idea of using an analogy is for you to take a slightly different look at things you find obvious, so you can find a new and better approach. The danger to an executive is that he or she gets in a rut of brainstorm/plan/execute/review, without taking a deeper look at how and why these things happen.

It is easy to get caught up in being a manager who organizes and leads people through projects large and small. It is easy to get caught up in being the leader who moves the organization to new areas through good planning and organization.

You might say to me, “What is wrong with either of these? Aren’t these the two things we should be busy doing?” The answer to that is “Yes” and “No”.

The executive needs to be the leader and organizer, but you also need to be the trainer, artist and chief who keep looking for new perspectives, new approaches and new ways. You need to keep looking for ways to scrap what you do in favor of a better way. The dog trainer keeps looking for new ways to train an exercise so the dog never fails to carry out a command. The sculptor looks for new materials that can be turned into new things of beauty. The tribal chief keeps looking for ways to protect the tribe from new threats and find ways to create more prosperity.

What sort of executive are you? Pick your favorite analogy for yourself and see how it plays out for you.