Tradigital is that odd mashup of the traditional and the digital.

Tron talks about marketing

Tron talks about marketing

Everything old is new again. If you wait long enough, the things that went out of style will come back into style. I use “Tradigital” to describe how we live now. We do the same kinds of things we always did. The same emotions, drives, hopes and fears rule our behavior and help set our habits. But the amount of data available, the connectivity of everything, the globalization of communication, and the app-ification of everything makes for very interesting times. How do you express the oldest behavioral drivers in digital ways?