January 28th, 2010
As a business speaker, I am always looking for great businesses to speak about. I saw a great program on Modern Marvels about cars that are powered by compressed air. Rather than using the internal combustion to move the pistons in the engine, a blast of compressed air does the job. It is incredible.
MDI is the name of the company and they have cars on the road now and available. Their business model includes building boutique factories close to the markets they plan to sell in to keep costs down and keep community involvement high. Great concepts.
compressed air cars
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January 24th, 2010
My sister-in-law leaves today for Haiti to work with a medical team. They will try to bring relief and attention to survivors. There will be fifty people on the team from various medical and non-medical backgrounds. I know their work and their time will be very much appreciated by the people they meet and the people they help. The International Medical Relief Organization is sponsoring the trip. Follow the link and see if there is a way you might be able to help.
International Medical Relief
I know we are not all able to lend a hand personally. I am scheduled to give a talk as a business speaker in the next couple of weeks. Like the vast majority of people, I will continue with my normal routines. Thankfully for the people of Haiti, there are lots of people who are able to go in person to help.
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January 15th, 2010
Take a Hawaiian approach.
I returned several months ago from the PhoneSmart Hawaiian un-conference, which was an excellent event. We got wonderful feedback from the attendees and sponsors. I had a chance to act as a business speaker and MC the event. People thought the format and the discussions were very valuable. The location was awesome and soul-feeding. And we had a chance to learn just a little bit about Hawaiian culture. Some people tease me and call me “Mr. History”, because I love learning about the origins and the development of places and people. I won’t bore you with all the fascinating things I learned about the first Hawaii settlers, but I will share a few things that should help you in your business and in your life.
Beauty is not an option. Everywhere you turn in Hawaii there are beautiful flowers and beautiful landscapes and beautiful views. This affects every aspect of daily life. Keep this in mind for your business. Redecorate your office. Plant more flowers in front of your store. Wear colorful shirts. Take time to watch the sunset. If you follow this piece of advice, your customers will want to do business with you, because they appreciate a nod to beauty as well, even if they don’t know they do. You’ll also like coming to work better than you used to …and that will show, too.
Courage comes standard. The first settlers in Hawaii traveled 1,700 miles across the ocean in big double-hulled canoes. Then they settled on an island that was mostly lava rock. Do you have that kind of courage? I am not sure you need that much, but you do need a certain amount of courage to face today’s business environment without doing something short-sighted or stupid. You need courage to ask every one of your prospects to do business with you. And you need courage to continue to do your periodic price increases.
Adapt while remaining true to yourself. The pace and intensity of change that occurred in the Hawaiian islands since the first European ship anchored off the Kona coast during the time of the American Revolution has been relentless. Yet the Hawaiian people have adapted very well, while maintaining many of the core values that make them Hawaiian.
How are you and your business adapting to the changing world around you? Are you remaining true to yourself?
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January 7th, 2010
Here is an outline of a session I am giving for small business owners. Whenever I am appearing as a business speaker, I am asked about internet marketing. So I came up with this program to help people.
Technology and Marketing: Internet marketing and advertising
“David drops Goliath with web content.
5 steps to beating your competitors on the search marketing battle ground.”
- Select a strategy that your big competitors cannot defend against
- Become disciplined in areas where the big players are faltering
- Pick the battles you can win
- Get your whole company involved in search marketing
- Integrate your marketing, sales and people management efforts
It makes perfectly good sense that a guy named Tron should be so interested in technology and internet marketing. Tron will show you strategies for outperforming your biggest competitors in the on-line marketing arena while spending a fraction of their budgets. He will look at paid search, organic search, affiliated networks, advertising directories, social networks, web 2.0 approaches, blogs, article submissions, web site design and other tactics that might serve you well.
Tron’s approach is unique, because his experience in business management has always focused on sales, marketing and people management. Taking this focus and applying it to the latest internet methods and technologies makes for powerful results.
Tron will take examples from the group and exam current web strategies to show where people are already heading in the right direction. Tron will also show the most common mistakes in selecting a web marketing strategy and in implementing strategies.
People will take away a much better understanding of what methods are available to help them craft a web marketing program that will beat their biggest competitors. Members will learn to better evaluate their current vendors, consultants and marketing staff to help obtain optimal results.
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January 5th, 2010
The Best Business Speaker Will Deliver the Goods!
Large companies typically hold annual or semi-annual conferences where board members huddle over financial and sales data, stockholders listen for optimistic news or voice their opinions, and senior managers and personnel gather to strategize and socialize. Somewhere in the mix, the event will feature sessions in which a business speaker addresses the gathered masses. The purpose of these occasions is to create enthusiasm for the company and its direction, inspire those gathered to renew their commitment to achieving goals, and leave conferees with a sense of mission going forward. An effective speaker will demonstrate a combination of expertise in the company’s industry, a ready wit, and a passionate delivery that will cause listeners to be attentive and fully engaged. Smaller companies that do not hold national or regional conferences, but still want to expose their workforce to a knowledgeable and motivating business speaker, may host an in-house meeting where top producers are rewarded with an excellent meal and an entertaining message.
In either situation, the best choices will have both the resume and the personality to produce a memorable impact on the audience. A fitting resume would include notable success in their area of business, and the more prominent, the better. Jack Welch from GE, and before him, Lee Iacocca from Chrysler turned their past business successes into very lucrative careers after retiring from the leadership of these companies. And retired president Bill Clinton commands the highest fees on the planet for giving speeches. Personality is also important, because the individual should be engaging, warm, passionate, and perhaps humorous, too. The last thing an organizer of a business function wants is a boring speaker, regardless of their business credentials.
Larger corporations might have the budget to choose a business speaker from one of the leading speaker bureaus boasting a bevy of world-class communicators. The best speakers receive fees in excess of $50,000! For half that, they can still hire a well-known speaker that will deliver a great address that meets the organizational purposes for the event. Small companies without large budgets should look within their industry for leaders with proven track records in business, and verifiable positive experience as a public speaker. Organizers looking for a quality communicator should contact colleagues and leaders in their field to seek recommendations, and whenever possible, should attend an event at which the prospective communicator is speaking.
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