I was just doing a quick review of recent and pending activity. I have been busy. I was a featured speaker at the Self Storage Association’s Executive Ski Workshop, where I spoke on the power of branding and how local branding is more important than ever. 

I did three sessions for the first Virtual Self StoragExpo with the good people at StorSuccess and Bitsonthewire. I talked about training sales people, specific sales tactics and trends in the industry. 

I lead a webinar for my friends at the Mini Storage Messenger on how people still like to deal with people…if they like how those people treat them. 

I am getting ready to do two sessions for the great folks at Inside Self Storage for their March world expo trade show. The one session is about conflict in the workplace…how to handle things when you don’t like the people you work with, your customers are rude, and your boss is a jerk. Not that I have first hand experience with any of these scenarios, but I can give a good talk even on things I don’t know personally. ( wink) The other session is a panel on new technologies that I will moderate. We will talk about all kinds of new tools from automated delinquent notices to the new self storage kiosk in a pocket. I hope the attendees will have lots of questions and stories to share about what they are using, what they have tried and what they hope to test soon. 

I am doing lots of business speaker activities for the storage industry while helping the crew at PhoneSmart get ready for its busy season. I really like what we are seeing from consumer demand. I really like how well our crew has developed in the last few years and all of our new tools, tactics and processes. 

And my favorite business speaking event is not far off. The PhoneSmart Hawaii Un-Conference is coming up June. You don not want to miss that.

If you can join us, you will not be disappointed.

Walking in the French Quarter allows you to see, hear and get involved in all kinds of hustles. As a keynote speaker, I love to see how other people address crowds. The callers who try to get you into their clubs, the shoe shine guys who try to shine your shoes for twenty bucks and the people who tell you long stories to beg for money. Hey that’s kind of what a keynote speaker does. We tell long stories, some more interesting and valuable than others, in order to beg for you to buy a book, schedule a follow-up seminar or order our service package. The thing I admire about the street hustlers is their sense of urgency. They are one shot sellers. If they can’t separate some money from you in the first five minutes, they are out of the picture. How do you create that kind of urgency in  your business dealings without being obnoxious?

I attempted to listen and understand before I sought to be understood. Thank you Stephen Covey for that valuable and timeless lesson. I told them briefly what I was going to teach and show them. I attempted to teach and show. I told them what I thought I had just showed them and taught them.

I had some great help in this presentation, so that I was one of a group working on the issue at hand. I tried to use as little time and as few words as possible to make the points and effect the changes.

It is interesting to think about how much time, effort and preparation over many years a keynote speaker takes to create a “keynote speech” that takes only a minute and makes a substantial difference.

Sometimes the less said, the better.

It is typical for people to have a love-hate relationship with their workplace, their co-workers and superiors. If the people running the organization are paying attention, they can use this to improve the business weekly.

Take employee comments seriously. If they compliment you and tell you things that they love about work, try to find a way to do more of the same. If they tell you something they hate or bring up a problem, take this very seriously. Use the problem to find some root causes, expose some weaknesses, uncover some sloppiness. Then do something about it.  Create an initiative, a training exercise or a new protocol. Measure results. Reexamine the process and measure results again.

If you do this correctly, employees can love to work at your place of business, even if there are things they hate about it, because you try to address what they hate and make it less hateful.

Do you love to work where you work, or do you hate it?

Carry-in lunches are a great way to motivate your people and get them working together on a fun project. We try to have one at least once a month. You would be amazed to see how many excellent chefs you have on staff. People have so much fun preparing their favorite recipes and eating other people’s favorites. People spend a good week getting excited about what they will prepare and talking with everyone else about what they are preparing. The team work and cooperation that surround preparing a carry-in and cleaning up afterwards are very special and bonding moments.

You could not get better food from any restaurant or any caterer. Our carry-ins are delicious. You will be especially pleased if you have a diverse workforce with a wide range of ethnic heritages, because you and your coworkers will get to taste interesting treats you would otherwise never know about. The pride people feel when everyone raves about their dishes goes a long way to making people feel good about the people they work with and their workplace.

We sometimes have special theme carry-ins based on a holiday or a particular style of cooking. It is a lot of fun to see how everyone interprets the theme through their cooking. You’ll find that employees will become famous for a dish or two, and popular demand will mean they bring those dishes often.

Get this tradition started in your workplace and you will love the results. The eating will be great and your people will feel really good about it.

I was reading a few profiles of people who bill themselves as a keynote speaker and was struck by how tirelessly some of them work on their businesses. 

It brought to mind one of my current theories, which is that many of us are addicted to exhaustion. We seem to thrive on over-working ourselves, depriving ourselves of rest, relaxation and sleep. Exhaustion has a certain feel to it. One can become addicted to it as easily as one can become addicted to a sugar rush-crash, a caffeine buzz or a nicotine head. I am sure exhaustion has a whole chain of physiological actions that we can become chemically addicted to, just like we can become addicted to carbohydrate overload. 

I realize that our worlds are fast paced and on a 24-7-365 schedule. I also appreciate the lift one gets from a tall cup of coffee on a morning when you are tired from working too many hours, too many days in a row. 

Sometimes I push myself until I just can’t take any more before lying down. But isn’t that a little crazy? On the days when I rest when I am tired, rather than pushing on, I feel much better, think more clearly and get a lot more done. I am also easier to live with for my loved ones. 

Maybe an addiction to exhaustion is just that: an addiction to something destructive, like any other destructive addiction. Or maybe it is just us fooling ourselves into thinking we are being super productive. 

So maybe the next chance I have to work as a keynote speaker, I’ll use “addiction to exhaustion” as my topic.

I put all these tips into “Rent it Up!”, my book on self storage sales and marketing. You can order “Rent it Up!” by following this link.

You can also see some reviews of “Rent it Up!” on Amazon.

Please let me know how you like it.

This I Believe

I believe I’ll have a nap now

By Tron Jordheim

In the quiet moments that I steal from the events of the day, the responsibilities of career, the joy of family and the stress of the news, I contemplate the things I believe. When I find a way to sneak into a forest to stand below a grand oak tree and feel the wind on my face, I feel many things. I know that love rules out over selfishness and evil. I know that there is nothing more wonderful than nature. I remember the miracles of my life and the people who touched me along the way. Then I think of the challenges at hand: to keep one’s joy in the face of all that would squash it; to laugh when threatened and harassed; to gain prosperity through collaboration and not through domination; to feel young and alive in spite of the weight of the world.

It all seems rather tedious and exhausting. I would rather spend my day laughing with my wife and playing with my children, with a few breaks to toss a ball for my dogs. And I plan to do all of these things for at least a little while today. But in the mean time, there are bosses who expect a high rate of return, bills that need to be paid, nest eggs that need some careful attention and people who depend on me to feed their children. There are street battles raging closer by than I care to know. The haves and have-nots are fighting all around me as I strive to stay out of their way.

It takes a great deal of energy to feel as if one is living just another lovely day in paradise. I tire from the people and events that strain at my view of this beautiful world. I know I can maintain my joy and contribute to my fullest if I can just get a little rest. It feels like time to find a comfortable spot to recline for a while. I believe I’ll have a nap now.

Tron Jordheim is a business speaker, executive, writer and family guy.