While it is certainly unsettling to get downgraded, the resulting unsureness that some companies will feel creates opportunities for their competitors. Whether the crisis is caused by the debt, caused by irresponsible funding, caused by short-sighted politicians or whatever you perceive it to be, businesses will continue to innovate and people will continue to live their lives. Companies with sound fundamentals, a solid talent development strategy and a courageous sales and marketing plan will continue to grow and prosper. What is the situation with your company?
I was just doing a quick review of recent and pending activity. I have been busy. I was a featured speaker at the Self Storage Association’s Executive Ski Workshop, where I spoke on the power of branding and how local branding is more important than ever.
I did three sessions for the first Virtual Self StoragExpo with the good people at StorSuccess and Bitsonthewire. I talked about training sales people, specific sales tactics and trends in the industry.
I lead a webinar for my friends at the Mini Storage Messenger on how people still like to deal with people…if they like how those people treat them.
I am getting ready to do two sessions for the great folks at Inside Self Storage for their March world expo trade show. The one session is about conflict in the workplace…how to handle things when you don’t like the people you work with, your customers are rude, and your boss is a jerk. Not that I have first hand experience with any of these scenarios, but I can give a good talk even on things I don’t know personally. ( wink) The other session is a panel on new technologies that I will moderate. We will talk about all kinds of new tools from automated delinquent notices to the new self storage kiosk in a pocket. I hope the attendees will have lots of questions and stories to share about what they are using, what they have tried and what they hope to test soon.
I am doing lots of business speaker activities for the storage industry while helping the crew at PhoneSmart get ready for its busy season. I really like what we are seeing from consumer demand. I really like how well our crew has developed in the last few years and all of our new tools, tactics and processes.
And my favorite business speaking event is not far off. The PhoneSmart Hawaii Un-Conference is coming up June. You don not want to miss that.
One of my top favorite business speaking jobs is the SSA Ski Workshop. This year I have been invited to speak on branding. The session will be on Thursday the 3rd of February in Steamboat Springs, Colorado. It will be a good time. The self storage association is celebrating the 25th annual ski workshop and it will be an honour to participate. As a business speaker, you occasionally have engagements that are a perfect match of venue, surroundings and people. This is one of those. The people who come to the ski workshop are a great group. I love winter sports, so I will be happy to be in Steamboat. I hope yo will be able to join us.
I do enjoy getting out to do some public speaker work when the opportunity arises. Back in 2009, we did the first PhoneSmart Hawaii Un-Conference on the Big Island and it was fantastic. We are doing it again in June of 2011. We have a great group of sponsors and will have some meaningful discussions of issues and opportunities in the world of self storage.
If you can join us, you will not be disappointed.
When acting as a keynote speaker at self storage meetings I like to give some good tips for renting up all the empty space self storage owners have available.
I put all these tips into “Rent it Up!”, my book on self storage sales and marketing. You can order “Rent it Up!” by following this link.
You can also see some reviews of “Rent it Up!” on Amazon.
Please let me know how you like it.