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Order “Rent it Up!” hereJuly 3rd, 2010When acting as a keynote speaker at self storage meetings I like to give some good tips for renting up all the empty space self storage owners have available. I put all these tips into “Rent it Up!”, my book on self storage sales and marketing. You can order “Rent it Up!” by following this link. You can also see some reviews of “Rent it Up!” on Amazon. Please let me know how you like it. Your Sales Culture could be a lot betterMay 15th, 2010A business speaker needs to write books to get the information that people could use out to people. I am working on a new title about sales culture. I could have picked many titles for this book. I could have chosen a challenging title like: “So you think your company’s sales culture is good?” I could have picked a brusque attention getter like “Hey, your company’s sales culture sucks!” I could have picked something a little more academic sounding such as “Stimulating a 2 percent improvement in bottom line corporate profits through the institution of sales culture enhancements”. I could have picked a title that boasted: “I quintupled the revenue of my company by creating a sales culture…and so could you!” Any one of these might express my feelings about the value of a good sales culture and about my opinion of most companies’ current sales and customer service practice. But why did I choose the title I did? business speaker book availableApril 17th, 2010You may or may not be interested in self storage. But I took a lot of the sales know-how I have been assembling and put it into a book for self storage operators to use as a guide. All businesses need to sell better. You can order “Rent it up!” from Wheatmark publishing or from MiniCo Publishing. Even if you don’t work in self storage, you might find a useful perspective or two. sometimes a business speaker uses only a few wordsFebruary 20th, 2010Today I was teaching and doing face to face marketing at the Kansas City home show. We had a lot of people pass our booth. We had a simple sales goal: get a post card with a “special offer” in the hands of everyone who passed by. So as a business speaker, I needed to develop a great script to use. At home shows, you hear the cooking demo people and the tool demo people doing their pitches. Some of their pitches are long and involved. I realize their goal was different then ours. They are trying to make sales and collect revenue at the show. But our script was simple: “here you are”, “Here is something you can probably use”, “Did you get one yet?” were our phrases. Then we had to perfect the physical business. We learned to extend the arm all the way to the person passing by. We learned to leave our hand with the card out in front of the person until the card was accepted. You can’t get much simpler than that. We also handed out about 1,500 offers. We had a good day. Compressed air carsJanuary 28th, 2010As a business speaker, I am always looking for great businesses to speak about. I saw a great program on Modern Marvels about cars that are powered by compressed air. Rather than using the internal combustion to move the pistons in the engine, a blast of compressed air does the job. It is incredible. MDI is the name of the company and they have cars on the road now and available. Their business model includes building boutique factories close to the markets they plan to sell in to keep costs down and keep community involvement high. Great concepts. |
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