Here is an outline of a session I am giving for small business owners. Whenever I am appearing as a business speaker, I am asked about internet marketing. So I came up with this program to help people.
Technology and Marketing: Internet marketing and advertising
Session Title:
“David drops Goliath with web content.
5 steps to beating your competitors on the search marketing battle ground.”
- Select a strategy that your big competitors cannot defend against
- Become disciplined in areas where the big players are faltering
- Pick the battles you can win
- Get your whole company involved in search marketing
- Integrate your marketing, sales and people management efforts
It makes perfectly good sense that a guy named Tron should be so interested in technology and internet marketing. Tron will show you strategies for outperforming your biggest competitors in the on-line marketing arena while spending a fraction of their budgets. He will look at paid search, organic search, affiliated networks, advertising directories, social networks, web 2.0 approaches, blogs, article submissions, web site design and other tactics that might serve you well.
Tron’s approach is unique, because his experience in business management has always focused on sales, marketing and people management. Taking this focus and applying it to the latest internet methods and technologies makes for powerful results.
Tron will take examples from the group and exam current web strategies to show where people are already heading in the right direction. Tron will also show the most common mistakes in selecting a web marketing strategy and in implementing strategies.
People will take away a much better understanding of what methods are available to help them craft a web marketing program that will beat their biggest competitors. Members will learn to better evaluate their current vendors, consultants and marketing staff to help obtain optimal results.
