April 13th, 2010
A business speaker is generally a noun or a pronoun. You get some information from the speaker or you have an enjoyable time listening to the speaker. But when someone becomes a verb, you have impact. As an example, I had the honor of training sales people to go door to door placing free trails for bottled water coolers and bottled water service. I did not invent the methods I found most effective. I did work hard to perfect the talk, the actions and the responses. The routine developed a name. It was called “Troning”. I didn’t name it, but I ran with it.
Becoming a verb helps people understand and internalize what you are trying to teach them and help them mimic and repeat your successes. So how can you become a verb?
Tags: bottled water, noun, speaker, training, verb
Posted in Management, business speaker, marketing, people, personal growth | No Comments »
February 19th, 2010
A business blogger is a business speaker
A speaker has more than a few ways to let his voice be heard. Standing in front of a group trying to make a point, teach a lesson or motivate some action is certainly one way. Writing a story around a point is another. Writing a blog post works too.
There are so many voices competing for people’s attention that sometimes people do not have the time or the interest to listen to a business speaker. Some times people only have a few minute to devote to skimming a blog post. So how do you get your voice heard in a short post? Get to the point.
Make a point worth making. Prove your point. Then let the reader go. You said your piece. Your voice was heard. Now let the reader go. If your point was interesting or useful, the reader will come back again.
So when a business speaker cannot get in front of a big group for a long period of time, he can get in front of a small group for a small time in a blog. Now that you are in front of me, I feel like I may have made my point and I will let you go now. I hope you come back.
Tags: blogger, motivation, speaker, teaching, writing
Posted in Management, business speaker, people, personal growth | No Comments »
