Evaluate your sales process

How are you evaluating your sales process? It may be more than just the conversion rate. Certainly the top line is an indicator. But maybe we need to think about this more deeply and widely?

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As a public speaker, keynote presenter and management consultant, I talk to a lot of executives about their businesses and their people and process. I am so impressed by the many great leaders and clever business people I get a chance to work with. I am also sometimes alarmed and aghast at the stories of knuckle headed business leaders and managers I hear. I guess things are complicated everywhere.