I have seen a few things traveling around the world….

A few things I learned from speaking around the world. I have nothing on some travelers. Some people have been to so many places that it makes my head spin just thinking of all that seat time in airplanes. But I have done speaking & consulting in six countries on three continents. That counts for a little bit of experience. I most frequently speak about sales and marketing and management in regards to the self storage business. Like many businesses, it really looks very similar no matter where you go. I do see a few interesting twists now and again. But standing inside of a storage facility, you could imagine yourself anywhere in the world. How do you catch people with the right message at the right time when your solution can solve...

I recently had the pleasure of speaking in Hong Kong

I had the honor and privilege to speak in May 2017 at the Self Storage Asia Expo in Hong Kong. It was attended by over 200 self storage operators, investors and others from at least ten or eleven countries of the Asia-Pacific regions. I spoke about Tradigital Marketing, a pet project of mine. In a nutshell I propose that everything old is new again because of technology. Tweet This...

as mentioned in…

Here are a few links to recent mentions and interviews. http://abcnews.go.com/Business/top-ways-save-money-put-stuff-storage/story?id=22303613 https://www.americanexpress.com/us/small-business/openforum/articles/4-surprising-emotions-first-time-entrepreneurs-feel/ http://www.govexec.com/excellence/promising-practices/2013/11/there-no-good-way-manage-people-we-have-try-anyway/73466/ http://usatoday30.usatoday.com/money/jobcenter/workplace/kay/2011-05-30-skills-employers-want-part-ii_N.htm http://www.forbes.com/sites/johnhall/2012/10/18/setting-yourself-apart-in-a-competitive-industry/ Tweet This...

How many light bulbs does it take to ruin a good climate?

If you don’t grasp the science of climate change, perhaps you can get the math. Or… How many light bulbs does it take to ruin a good climate? Tron Jordheim There were two neighbors, Mr. Brown and Mr. Green, standing by the side of the creek assessing the rising water. The creek was rising fast. Off in the distance you could hear the bullhorns announcing, “Time is up. You must act now. Flash Flood Warning is at High Alert!” The creek was pushing rapidly out of its banks and Mr. Brown said to Mr. Green, “It won’t reach our houses. This creek swells every time it rains. We’ll be fine.”  Mr. Green replied, “It has been a wetter than usual season and it is still raining up the hill. We are going to get a lot more water. We need to sandbag or...

Is all Advertsing and Marketing Local?

Is all Advertising and Marketing local? Tron Jordheim I work in the self storage industry. This may be the most unglamorous and simplistic business in the world, but like every other business, it has developed a complicated and multifaceted advertising and marketing ecosystem. I am making plans and preparations to present some of StorageMart’s marketing practices at PubCon, which Forbes Magazine has called a must-attend event for online and social marketing. Conferences like these are a great way to show what you are doing to peers, and study what other peers are doing. My sessions are normally about local and niche marketing. I thought this blog would be a good opportunity to organize some of my thoughts before I put together the...

The Google Fiber Neighborhood in KC

I had a chance to visit the neighborhood and introduced myself to several of the start-ups who make this neighborhood their home.  These companies have a fascinating opportunity to have the biggest pipe of bandwidth one can imagine for developing their tools, apps and systems. Nice… Tweet This...

Joys and challenges of Managing people

Yesterday a whole bunch of PhoneSmart people… managers, supervisors, coaches, coordinators, directors, etc, all got together to talk about the joys and challenges of managing people. We all manage people. …whether we are trying to manage the person we are talking to on the phone, or the people who supervise us, or the people we supervise, or our kids’ teachers, or whoever, we are always practicing people management skills. Here are a few things we talked about: 1.       Put yourself in the other person’s position. Think about where they are coming from and understand that they have frustrations too. Maybe you are being one of their frustrations right now. Maybe you would be frustrated too if you were in their place. 2.       Slow down....

Why you need great ballet teachers

Kids need a lot of things growing up. They need physical training and posture development. They need to hear and feel music. They need experts to direct and discipline them. Kids need art. Kids love to put on a show and goof around in the dressing room before the show. They love the cast parties.  Parents need to see their kids develop emotionally and physically into elegant and graceful creatures. So you are you going to call? Call the ballet teacher. Tweet This...

Debt crisis creates opportunities for companies of courage

While it is certainly unsettling to get downgraded, the resulting unsureness that some companies will feel creates opportunities for their competitors.  Whether the crisis is caused by the debt, caused by irresponsible funding, caused by short-sighted politicians or whatever you perceive it to be, businesses will continue to innovate and people will continue to live their lives.  Companies with sound fundamentals, a solid talent development strategy and a courageous sales and marketing plan will continue to grow and prosper. What is the situation with your company? Tweet This...