Tron Jordheim is one of those entrepreneurs who is always making something out of nothing. He started his first business in the sixth grade with a roll of paper towels and a can of window cleaner. He has been at it ever since. He took his boyhood interest in protection dog training and created a whole new business model that put him through college.
Tron was one of the people who helped New York City start its Police K-9 unit. He ran man-dog contract security patrols for Pan Am airlines at JFK airport and was the team captain for the United States team that competed at The European Championship for German Shepherd Dog Clubs in 1982.
He was sought after as a seminar leader and training advisor for competition dog clubs across the country. When the flip flop in international exchange rates took the profit out of his business of importing German Shepherd dogs from Germany and Austria, Tron went to work as a cold-call sales person for the Great Bear Bottled Water Company in New York City. They gave him the Upper West Side of Manhattan, which was the worst performing territory in New York.
It wasn’t long before it was one of the best performing territories and he was being sent out to work in other markets as a trainer and sales-blitz leader. Great Bear was eventually taken over by the Perrier Group and its Poland Spring Water division, which made known its intent to eliminate the sales force and fire all the Great Bear middle management people.