Long ago in the age of the typewriter a little known salesman working for the Great Bear Spring Water company in New York City, stumbled across the secrets to sales success while stepping over a pile of trash on the sidewalk near the intersection of Broadway and 56th street in Manhattan.
The salesman quickly took some notes and went home to his tiny apartment where he typed out the secrets. He shared the new manual with his compatriots and Great Bear became the mightiest water company in the city.
The manual became known as the Tronomatic sales manual, as its author became known as a selling machine, too much for the competitors to withstand. His work and the work of the other sales team members who followed the manual helped Great Bear became so mighty, that its owners, KKR, sold it for a huge profit to the Perrier Group of North America.